Friday, August 14, 2009

It's All About ABC (Always Be Closing)...

In the usual banter of cellphone discussion with business partner - one key tenant of business was refreshed in my head today.

It's not about the product. It's not about supply or demand. It's not about the price you bought it at.

It's all about the sale.

Instead of "well bought - is well sold" think - "Well sold makes everything else fall into line."

We need to be taught how to sell. Not how to buy.

ABC (always be closing) the sale. Know your exit strategy. Have it planned before you enter any purchase.

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